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The Heroes Cast Program

Honoring Those Who Serve — On and Off the Water

At Maine Fly Company, we believe every cast tells a story.
The Heroes Cast Program is our way of honoring veterans and first responders whose stories are rooted in courage, sacrifice, and service.

This initiative carries special meaning for us. Maine Fly Company was inspired by and dedicated to our founder’s father, a veteran who discovered fly fishing—and his love for Maine’s rivers—while stationed here in the 1970s. What began as his quiet refuge has grown into a lasting legacy of connection, purpose, and gratitude.

This isn’t just a discount — it’s a community. One built around shared waters, quiet moments, and the peace that comes with a good cast.

Program Perks

When you join the Heroes Cast Program, you’ll enjoy:

  • Early access to limited rod drops and special collaborations

  • Invitations to Heroes Cast gatherings and on-the-water events

  • Free personalization (“Thank you for your service”) or a free canvas rod tube with any eligible rod

  • Free admission to one introductory group fly-fishing class annually

  • Free sticker pack with every order

  • Spotlight features – optional member stories shared across our platforms

This program is about more than perks — it’s about community, connection, and casting forward.

How to Join

To register, send an email to info@maineflyco.com with the subject line “Heroes Cast.”
Please include:

  • Your full name

  • Mailing address

  • A copy of your military or first responder ID

Once verified, you’ll be officially added to the Heroes Cast Program.
Every time you place an order or visit the shop, simply mention you’re part of the program and your benefits will be applied automatically.

Cast It Forward

Fly fishing has a way of healing, connecting, and grounding us — much like the service and dedication of those we honor.
Through the Heroes Cast Program, we’re proud to give something back to those who’ve given so much — and to continue a story that started decades ago, when one veteran found peace on a Maine river and unknowingly cast the first line of what would become Maine Fly Company.

Join the Heroes Cast. Find your peace on the water.